Google Data: Top Holiday Shopping Searches – Search Engine Journal

Google’s holiday shopping guide is now updated to reflect what people are searching this season.
Google’s latest guide to holiday shopping trends is now available with insights into top searches and most popular products.
The new Google Shopping Gift Guide identifies trending product categories as well as the most sought after gift within those categories.
This data can be useful to marketers working on holiday shopping campaigns as it shows what searchers’ priorities are right now when looking for gifts.
Here’s a roundup of top insights from Google’s new shopping guide. I’ve trimmed the top products lists to just 3 items; Google’s full lists contain anywhere from 10 to 15 products.
Google’s full guide to top holiday shopping searches can be found here. The guide also links out to Google Shopping searches for each of the products mentioned.
Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt … [Read full bio]
Subscribe to our daily newsletter to get the latest industry news.
Subscribe to our daily newsletter to get the latest industry news.

source