With its recent announcement that it would begin rolling out major over-the-air software upgrades to its vehicles, it has been a long time coming. After a series of hiccups, the automaker has finally put all of these issues behind it. The company is bringing new features to its cars like a new telematics system, Amazon Alexa, and a customisable touchscreen to its lineup. But the company still has plenty to do to keep its cars up to date and relevant for future buyers.
Ford Power Ups
The automaker recently announced its plans to roll out a new software platform that allows it to install significant over-the-air software upgrades in vehicles. Ford hopes to have the technology installed on 33 million vehicles by 2028, creating a massive fleet of connected vehicles, collecting data from consumers and commercial customers, and opening up new streams of revenue. Ford calls its over-the-air update capability “Power-Up.”
The new software is meant to be free, but it will cost some money. Ford is launching the program for its popular vehicles, including the F-150 and the Edge. The company also plans to roll out voice control through Amazon’s Alexa platform. As of now, 700,000 Ford vehicles are eligible for the update, but the company expects to roll out updates for millions of cars over the next two years.
The company is not the only automaker using this system. Tesla, for instance, hasn’t given the Model S a major makeover since 2012, but it has updated it with bug fixes and new features. Meanwhile, Chevy reprogrammed the Body Control Module in the 2020 Corvette, and is planning to start rolling out updates to select vehicles in Q3 of this year. The new update will also allow owners to draw on their touchscreens.
Tesla and GM have already begun using OTA updates in their cars. But it took Ford some time to get to the point where they could start rolling out major over-the-air software updates to their cars. While the carmaker was among the first to adopt OTA updates, it’s still years away from being as advanced as Tesla. The new technology will be available to everyone in the next few years.
After the new carmaker installed modems in its cellular networks, it started sending over-the-air software updates to customers. These updates can fix software glitches on nearly all vehicles. The updates will also reduce the amount of warranty claims. This technology is expected to improve the way carmakers make a profit. There are several benefits for Ford owners. The company expects that by 2028, 33 million cars will be equipped with this technology.
The automaker is partnering with software giants such as Google, Amazon, and Microsoft for the last fourteen years. During that time, it has developed voice software for its cars. Recently, the company signed a deal with Google to start using its Android operating system in all of its vehicles. Similarly, it will start rolling out major updates for Alexa in its cars over the next couple of years.
The automaker plans to introduce Alexa integration in its vehicles this fall. The new feature will be available in the Ford F-150 pickup truck, 2021 Ford Mustang Mach-E electric crossover, and the Ford Edge. Ultimately, the company plans to roll out Alexa across all Ford models. However, it will take several years to implement the technology in every model. It is possible, however, that the automaker may use another app to roll out Alexa on all of its vehicles.
The automaker is calling the update “Ford Power-Up,” which will provide over-the-air software updates for Ford vehicles and add Amazon Alexa assistant to the infotainment system. This new feature will be embedded in more than 110 modules of Ford vehicles, including F-150 and Mustang Mach-E. The automaker expects to sell over 700,000 vehicles with the feature by the end of this year.
Over-the-air updates will be the most common method of deploying new features in new vehicles. In the U.S., the automaker plans to make over-the-air updates available in 33 million models by 2028. The automaker is also planning to use OTA for other applications, such as voice control via Amazon’s Alexa platform. The new updates will also provide the company with new data that will allow it to improve its products.
Other new features will be added with the update, including hands-free highway driving technology and a drawing pad. The updates will be available later this year. Some of the new features will require additional purchase. Some of them will require an additional cost, but the new features will be worth it. Afterwards, the car will show a “Software Install Successful” icon on the screen. If you’d like to know more about this update, please visit your Ford dealer.
Ford will soon start rolling out major over-the-air (OTA) software updates for its BlueCruise driver assist system. The update will be available in early January and will be compatible with vehicles built and delivered from the end of summer to the beginning of Q1. Owners of the Ford F-150 and Mustang Mach-E will not be able to get this upgrade until sometime in the first quarter of 2021.
In addition to its ability to drive your car without human oversight, BlueCruise can also detect pedestrians. Its eye tracking and sunglasses tracking technology can make it safer to drive while avoiding collisions. And because it tracks your attention, BlueCruise will warn you if conditions change or your eyes drift while driving. This technology will also be available on other Ford vehicles in the future, so be sure to check back often!
In the meantime, the company is working to develop the capability to update 110 computer modules in its vehicles. But these updates will cost you money. It is not expected to be ready before the first quarter of 2022. That’s why the update is only available to vehicles that were already delivered from the factory with BlueCruise, which could be the majority of cars sold in the U.S. by then.
In addition to the new software, Ford will continue to roll out major updates to SYNC 4 to improve the system. These updates will include updates for Lane Change Assist, Predictive Speed Assist, and Lane Change Assist. These updates will allow Ford to improve the vehicle’s performance without the need to replace the entire system. These updates will improve the safety of both the driver and the passengers.
The Ford BlueCruise software is now available on the top-of-the-line F-150 Limited. It will also be available on lower trims if customers opt for the Ford Co-Pilot 360 Active 2.0 Prep Package. It costs $995, but it will add about a thousand dollars to the price of the car. It will also be available for select F-150 models such as the Limited and the Lariat. Ford estimates that the company will sell over 100,000 vehicles with BlueCruise in its first year of availability.
It’s no secret that Tesla is ahead of the curve when it comes to OTA updates. Even though they haven’t given their Model S a major update since 2012, they’ve been busy updating their cars with bug fixes and new features. Meanwhile, the new 2020 Corvette will get a major OTA update, reprogramming its Body Control Module in August. This way, it will automatically receive new updates for the car, even before it reaches the dealer’s lot.
In addition to sending out critical security patches to fix issues, Ford is developing OTA capabilities to update 110 computer modules of the vehicle. These updates will not be free, but they will be a welcome addition to the technology that is already integrated into cars. Another example of an OTA update is the new version of Amazon Alexa, which will be available for F-150 and Mach-E customers later this year.
While Tesla has offered OTA updates for years, Ford is now poised to offer major OTA software updates to a wider audience of customers. The company has already started sending out its first updates to Ford F-150 and Mustang Mach-E shoppers this year, but plans to rapidly expand the program to other models. By 2028, the automaker hopes to have 33 million vehicles equipped with software updates.
In addition to rolling out major software updates for its cars and trucks, Ford is also adding new features to its vehicles. These updates include the Alexa built-in voice assistant for a hands-free experience. The company plans to start rolling out major OTA updates to 33 million models by 2028. The company also hopes to collect new data from consumers by installing this feature in its vehicles. This is an exciting time for the auto industry.